Example of Strategic Position/ Analysis:
– If MacD wants to start Mac Café then they firstly have to analyse the market, competitors, customer behaviour. Then they have to see their own capabilities and their strengths and weakness.
– Their culture / belief/ vision should not get disturbed by Mac Café. They are known for providing products at low cost and at pocket friendly rate.
Example of Strategic Choice:
– They have to decide that how want to grow whole Mac Café, organically or through acquisition.
Example of Strategy into Action:
– To implement the project there will be lots of changes they have to make in their stores.
– They also have to train employees and they have to arrange all the necessary resources like coffee beans and other material