There will be various strategic options available for starting an MacCafe by MacDonald but not all the options can be fit for MacDonald’s existing position and Vision.
So before selecting any strategy we have to check below three things,
Suitability – It is suitable with existing MacDonald’s position in the market and with the franchise model of business.
Acceptability – It should not be conflicted with our mission and objectives. Like we are known for our speed in making burger so can we do the same with the MacCafe.
Feasibility – We should have enough resources to execute it like supply chain, trained staff, place to setup the café etc.