2 – Strategic Planning

Strategic Planning

It is planning to differentiate you from your competitors.

We can say that strategic planning will make plan for whole organisation and for long term period.

Strategic planning characteristics
Strategic planning advantages & Disadvantages

JSW Model

JSW model described  on three elements of strategic planning. The three elements are as below,

1)  Strategic Position Analysis

2) Strategic Choice

3) Strategy into Action

JSW Model - Strategic position analysis
JSW Model - Strategic Choice
JSW Model - Strategy into action

Strategic Drift

Environmental change is inevitable. To survive, companies need to do strategic drift.

If company do not handle the strategic drift carefully and do not make any transformational change then they will start losing sales and market share and in worst case company will no longer relevant.

Example: Nokia, Kodak etc.

strategic drift
avoiding strategic drift