Bennis proposed that there were two types of leaders:
1) Transactional Leaders:
They see the relationship with their followers in terms of a trade: they give followers the rewards they want in exchange for service, loyalty and compliance.
2) Transformational Leaders:
They see their role as inspiring and motivating others to work at levels beyond mere compliance. Only transformational leadership is said to be able to change team/organisational cultures and move them in a new direction.
It is suggested that to cope with this type of environment, leaders need to have vision and creativity, be innovative and capable of inspiring others.