Bowman’s strategic clock is a model that explores the options for strategic positioning i.e. how a product should be positioned to give it the most competitive position in the market.
Two Dimensions determine the strategic options around the clock face.
1. Price
2. Perceived Value
1. (No frills)
The product is not differentiated and the consumer perceives very little value despite low price
2. (Low price)
They are cost leaders and face high competition
3. (Hybrid strategy)
Relate some differentiation at reasonable price
4. (Differentiation)
Highest level of perceived added value at high selling price
5. (Focused differentiation)
Premium price, targeted segmentation. Very few can sustain this kind of strategy for longer term
6. (Failure strategies)
High price without any value addition
7. (Failure strategies)
Monopoly business can opt this strategy
8. (Failure strategies)
Middle range price for low value