So far, this chapter has provided a number of strategic options that an organisation can choose from. But not all of these will be successful for every organisation. The choices need to be evaluated to determine which the best one for a particular organisation is.
Johnson, Scholes and Whittington (JSW) argue that for a strategy to be successful it must satisfy three criteria:
- Suitability – whether the options are adequate responses to the firm’s assessment of its strategic position.
- Acceptability – considers whether the options meet and are consistent with the firm’s objectives and are acceptable to the stakeholders.
- Feasibility – assesses whether the organisation has the resources it needs to carry out the strategy.