SWOT of Apple:
Strength = Customer loyalty, innovation.
Weakness = Incompatible with some devices, low market share, defects in apple maps.
Opportunity = Expanding mobile device market, Rising demand for cloud services.
Threats = Rapid changes in technology, unstable dollar exchange rates, increase in competition.
SWOT of Starbucks:
Strength = Great brand recognition, good interior of store, presence in world wide.
Weakness = Not affordable to everyone.
Opportunity = Lots of developing countries with rising income of population
Threats = Saturation of the US market.