3 – Strategic Analysis

Strategic Analysis and PESTEL Model

The most important model to analyse the external factor is PESTEL model. Because it analyse each external factor in detail and carefully.

It will be more helpful when you are starting a new business or business at a new place.

PESTEL Model

Porter's 5 Forces

Porter’s 5 forces model is there to assess the intensity of competition and attractiveness of any Industry. 

Before entering into any business we have to assess, how much growth potential does the industry have.

It consist of 5 forces where we have to decide whether each force will against us or in favor to us. If majority forces can go against us then we should not go into that industry.

Porter's 5 forces model

Scenario Planning

Scenario Planning is future prediction of our business or industry. And by predicting the future we can plan well in advance accordingly.

Most of the business makes the predictions on the basis of most likely scenarios. But scenario planning suggest that we should create Best case scenarios and worst case scenarios also.

To prepare the detailed scenario we must have to decide the Key drivers of our business which are important to our business but are uncertain in future. 

Porter's Diamond Model

Why does a nation becomes home base of any industry?
• Like Germany for car manufacturing.

Every country can be good at something and here we have four factors which will determine the country’s competitive advantage.

Porter's Diamond model

Strategic Capabilities

Capability = Resource + Competence

Threshold Capability = Minimum capabilities needed for the organisation to be able to compete/survive.

Strategic Capability = Threshold capability plus the capabilities which can give you competitive advantage.

Now what’s the competitive advantage?

If you have unique resources or any core unique competence then we can say you are having competitive advantage.

Value Chain Analysis

Value chain analysis is identifying the activities which are creating value towards competitive advantage.

Ways to stay ahead of competitors

  1. Cost leadership
  2. Differentiation

It involves five ‘primary’ and four support activities and then we have to see if each of them is giving cost advantage or differentiation quality advantage.

SWOT Analysis

It’s very easy model to analyse your internal as well as external environment.

We should try to neutralize weakness and convert threat into opportunities or take precautionary steps against threats.

We should also match our strength with opportunities otherwise our strength is of no use.